Naming things: make it/love work
Posted by leerocco on October 25, 2007
When I first started thinking that I should start blogging, I got excited about coming up with a name for the blog. This is just the most recent instance of a constant stupidity.
When was in middle school and high school and I wanted to be in a band, my favorite thing to do was to think of band names. I think I mistook this for an interest in music… or, worse, I mis-equated my ability to come up with band names and my actual musical ability. Similarly, when I was in college and grad school and wanted to be an academic, my favorite thing to do was think of names for articles, conference papers, and other pieces of academic writing. At least for a time, I DEFINITELY confused thinking of titles with actually doing research and writing.
A few weeks ago, when I decided to start this blog, I came up with what I thought were a few good names. Then, by the time I got around to actually getting a wordpress account, I couldn’t remember any of the names I thought of.
The current title, “Bleep,” is a word with a history that I hope to post about some other time. It is meant to be a sort of non-commitment and a sort of onomatopoeia related to the internet and digital technology generally. For now, I’ll just leave it at that.
The current tagline, “Making love work,” was something I had considered making the title. I like this phrase because (no surprise) of its double meaning. This phrase has run through my mind again and again over the past several months, as I prepared to get married, got married, and am now being recently married. I have been thinking that you make love work by making love work, as in, you make it function by turning it into work, a project.
And this phrase and it’s two inter-related meanings have also been resonating with another phrase, popularized, in my sphere, by Bravo star Tim Gunn: “Make it work.” He frequently says this to contestants on Project Runway. I love the relationship he has with these contestants and I love the role this phrase plays in that relationship. Tim Gunn is one of the main reasons PR is so far superior to the next-best reality contest show, Top Chef. There is no intermediary, non-judging expert on Top Chef. There, everyone who’s not a competitor is a judge. Tim Gunn is always interested, always serious and critical, always faithful and encouraging, and always opinionated but nonpartisan. He’s a teacher, father figure, psychotherapist, secular priest.
Anyway, “make it work” is the slogan for the role he plays. He gives advice to each contestant and his advice always seems based in his vast knowledge and well-founded taste, but it always meets the contestant where they’re at. It doesn’t much matter what “it” is, as long as it “works,” as long as it goes somewhere good. Even if it’s fairly clear that he doesn’t really like the outfit and thinks it’s probably doomed, he talks it through with the designer and in the end, tells them to “make it work.” This means, as far as I can tell, both “make it work out” and “work at it.” Crucially, it doesn’t mean, “it will work out” or “just give it your best shot.” It means “this is work and you’ve got to go through with it and it might not be that great but it will be work.” It’s like “just do it” without the assumption that “doing it” will really be “fun.”
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